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The opportunities that are available to companies online on a global scale are abundant, but challenges exist in successfully penetrating foreign markets. The primary challenge is that of localization, the process through which content is translated and made relevant for an audience encompassing cu Read More

In-depth guide for freelance writers on how to write SEO optimized articles using LSI and optimal keyword density, while charging a premium for your service Read More

Are fewer ads always better? Google recently announced that it will penalize sites with more than three ads above the fold. Frequently, these sites are low-quality sites with super-SEO’d, thin content landing pages designed to have people quickly bounce off the site when they click on one of the ad Read More

Good data hygiene is a responsibility of all direct marketers. Read these tips and keep your email marketing data clean and focused. Read More

In the infographic below, produced by OnwardSearch, you can see where the social media jobs are concentrated, the breakdown of job titles in the industry, and how much dough the average social mediate is bringing home each year. (The graphic shows the 25th and 75th percentiles for salary, pulled fr Read More

Heard about link wheels? It is an effective SEO implementation that increases online web site traffic. Read More

Since Valentine's Day is a working day at the office, you will probably spend your day with your co-workers. Here are some ideas on how to celebrate Valentine's Day in the workplace. Read More

With the Google Panda update radically changing how Google's algorithm works, it is now even more important to submit your content to as many social networking sites as possible. Google now is more interested in how many votes your content gets, compared to the amount (and quality) of back links th Read More

Effective leadership skills for managers

If you want to develop effective leadership skills for your managers, then check them against the following list of leadership skills and see how well they measure up:

1. Are they goal focused or a drifter?

2. Are they specific or vague?

3. Are Read More

LinkedIn is just one of the platforms you can use to grow your business. Are you making the most of LinkedIn?

This video contains tips you can use to improve your profile and connect with potential clients. The video was taken during a workshop given with Erno Hannink about how to use social m Read More