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If you use Google regularly — and who doesn’t? — you’ve probably noticed that the company has been using various ways to coerce you to join Google+, its incipient social network. The plugs have been pretty overt and include a call-to-action on Google’s homepage and automatic G+ registration for new Read More

No Marketing Budget? No Problem. Try Guerilla Marketing When you think about guerilla marketing, your mind naturally goes to posted plastered on fences or a bunch of kids handing out fliers. Honestly,... Read More

By identifying where your money is being spent each day, you will begin to make the distinction between essential and non-essential spending. Read More

What’s the deal with QR codes? The little black-and-white codes that users scan with smartphones to visit a Web page have been alternately praised and criticized by marketing experts in the past year. But one thing is for sure: QR codes are rapidly becoming ubiquitous in magazine advertising.
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If your business is planning an international expansion, a key consideration is how to setup your operations. And, if your overseas business opens you up to permanent establishment risk, you may to consider establishing an international entity.

But what kind of entity makes sense for your compan Read More

This article introduces a list of the top Twitter influencers, experts, authors and teachers of project management conversations on the web. Read More

One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. There is no perfect answer to this question, but there are many wrong answers which will immediately je Read More

Waffle House is renting out some white tablecloths and candles just for you on Valentines Day this year. Waffle House is getting hot. What about that, "Family" theme of theirs, though? Maybe the kids shouldn't visit there on VD? Read More

Although Laura’s career started in web design, it didn’t stay there for long. In 2009, Laura turned from web design to web marketing, specifically social media marketing. Now, Laura runs a very successful social media training company that specializes in training the ultra-small business on how to Read More

Sustainability is the ability to maintain and carry on, despite what happens outside of the walls of your business. Is your company that resilient? Here’s how to do it. Read More