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Writing for search engines as well as trying to catch humans' interest can be hard. Expert bizwriter Suzan St Maur explores the problems... Read More

I had a client whose site went offline for a few days through no fault of their own. They called me one afternoon in a panic, wanting to know if our developer had taken down their site for some reason. I assured them that my in-house developer would never pull a site down for any reason—your websit Read More

Even as email, messaging and other communication technologies become more prevalent among companies in today's society, one of the best ways to remain connected is still through the use of business phone systems. Read More

One of the most common support questions we receive at YWD is “I need help setting up my email”. Emails are so easy to send and receive, but setting up an email account isn’t always that straight forward.

First some email best practices for businesses. It is not okay to have “gmail” or “hotmail” Read More

What are the psychological differences between men and women?

This week, during a management training course a delegate named Tracy asked a question that I have heard many times before:

“Is there a gender difference between men and women in terms of being more logical or emotional?”

This Read More

Do you use Facebook for business purposes? Here are three reasons why you should be using your personal profile to help market your business and grow your network. Read More

Reaching out to customers in the age of the Internet looks much different than the days of “snail mail” marketing. For one, you are able to reach a much wider audience much more quickly through email as compared to through direct mail postcards. Emails also have the advantages of a digital form, fo Read More

This article uses the example of Toyota's recent spamming faux pas during the Superbowl to illustrate how every business, organization or corporation big or small needs to look out for social media pitfalls. A suggested solution is more stringent use of a CRM solution to control the target audience Read More

If your blog is going through the right route, you will see that the popularity of your blog is increasing over the time. The longer your blog stays online, the more popularity you have. Read More

Intercultural training firm Farnham Castle has announced a new programme of intercultural and team-building programmes throughout Africa and the rest of the world, to be provided in association with Coach Africa. Read More