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Brand Strategy concepts taken from Marty Neumeier's Zag will help you to define and own your brand, to create uniqueness for market leadership Read More

Pinterest is a big mover in the social media space. In fact, Time magazine published Pinterest in its “50 Best Websites of 2011″ and Hitwise data shows Pinterest with 17 million total visits per week. Small business owners should consider Pinterest as part of their social media strategy. Here's how Read More

What is your company doing to WOW your customers and everybody you come in contact with? Does your company have a system or method in place to do this consistently? Read More

How to Become an Entrepreneur? listen now…Richard Branson is honest, speaks his mind. Do you agree with his opinion about Steve Jobs? Read More

The PR Verdict: “A” for Grandma Mimi. Mimi has done an excellent job generating news buzz, despite an overwhelming sense of déjà-vu for the rest of us. Read More

SEO definitely offers your businesses a “huge, huge opportunity.” Fact is, more than any other marketing strategy, SEO has the greatest impact on lead generation. Therefore; small business owner, you’re on track when you say you need SEO. Read More

If you're wondering how to find time to blog, check out these blog tricks and tips to find an answer that works for you. Read More

Most consumers turn to Google or some other search engine to find products they are looking for, and with Google’s push toward fresh content, only those businesses with new content make the cut to get on the first page. This becomes a real challenge for some really high quality but small businesses Read More

Today I will be writing about BrewDog, a brewery in Scotland that has applied some very unusual approaches to building its brand and standing out from other beer makers. Let me state up front that some of the concepts and words that BrewDog uses are politically incorrect.
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Last year The Work at Home Woman hosted a Business Book Club, where every couple of months participants would read and discuss a new business book. While there was a lot of interest expressed in the group, the biggest complaint that I heard from participants, is that there wasn’t enough time in the Read More