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Split testing offers one of the most effective ways to get better returns from your marketing emails. In the most basic form of split testing, you mail two versions of a marketing email to two different groups of recipients, and then send out the version that works better to everyone on your list. Read More

Online marketing success can happen for your small business in 2012 -- you just have to know how to get it. Want a tip? It would do you well to remember the adage, "knowledge is power." It's cheesy, sure, but it's true! The more you know about internet marketing, the better you are at it. (Duh, rig Read More

Do the lessons from the "Art of War" apply to business on the web today? I think so and to show you how, I've re-interpreted 6 of the lessons for the Internet age. Read More

Has your business ever offered a group deal via a site such as Groupon or LivingSocial? Despite some reports of backlash against the programs, new data from MerchantCircle’s 7th survey of U.S. small business owners shows that group deals are growing steadily in popularity among small businesses. As Read More

Internet marketing has changed a lot in the last few years. One of the biggest changes has been the ability to market local businesses online. It has gone from nearly impossible to essential. This post describes why. Read More

For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program -- or that of generating "potential sales contacts". After all, when the chief end-user motivator is cashback, points, virtual currency, or anyth Read More

Looking back now, I realize how easy it was for me to make the leap from full-time employee, to stay at home mom, to work at home mom and startup entrepreneur. But often times this is not the case. For those of you who are looking to launch a new home-based business here are some strategies to help Read More

There are two different perspectives of wins and losses that I'd like to discuss. One is the fairly typical win/loss review that should be conducted with every major opportunity--particularly for every major loss. The other is a broader view of wins and losses--looking at overall trends and pattern Read More

Is technology running your life in a way that limits your experience or zaps your energy? In his recent article on SmallBizTechnology.com, Shashi Bellamkonda takes a thoughtful look at the ways we can avoid being “frogs in the well.” He recommends stepping back and assessing not only how we use mob Read More

Looking to start a business that will serve a lucrative market? Try mobile advertising. Mobile market is huge and the growth rate shows no sign of slowing down. Read More