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For projects considering a second crowdfunding campaign, they may feel tempted to ride the coattails of their previous success. While reusing social networks is recommended, it’s important not to assume all of the work has already been done. With such a mentality, the second project becomes lazy, u Read More

Equity crowdfunding platforms encounter several challenges. The SEC knows this better than most, but there are more than just regulations standing in the way of this industry. While investors and project creators must tread carefully when raising capital, the many portals online face several obstac Read More

Most crowdfunding portals outline the basic steps for success, yet even when followed, many projects never find their way onto the website’s featured page. Although some websites like Indiegogo have kindly explained the algorithm used for project placement, a lot of portals’ internal algorithms are Read More

Traditionally, an entrepreneur would present directly to a group of VCs about an investment opportunity in his or her startup. Although there are now other ways to entice investors, campaigners should still borrow elements from this presentation style and adapt them into video format. Read More

Not all portals allow projects to surpass their goals, but those that do benefit from runaway campaigns. Projects that exceed their goals serve as good publicity, just as the portal’s portion of the funding grows with every dollar above target. Read More

The game is changing in social media marketing--big time. Are you ready? Here are my five predictions for social media in 2014, and what they mean for your business [Dave Kerpen]. Read More

According to social media giant LinkedIn, the number of users who listed “crowdfunding” as a skill grew 48% in 2013. Considering this, alongside LinkedIn’s 508 active crowdfunding groups, it’s safe to say that industry professionals all over the world find something of value in LinkedIn. Read More

Before launching an equity campaign, entrepreneurs should understand what investors look for in a crowdfunding startup. Thinking like an investor will help project creators stay on track in their business reports. Devising plans in such a way that both properly represents the company and appeals to Read More

When it comes to investing, however, 71% of accredited investors from Generation Y do not realize that they fall into this category. Those who are aware have shown greater tendencies to purchase alternative investments as opposed to stocks. Read More

Do not let your eagerness get the best of you. Although financials have a vital role in moving any idea or product forward, there are a few things one must ask him- or herself before launching a crowdfunding campaign, ensuring absolute readiness and security. The following set of questions, known a Read More