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Does your company allow napping on the job? Might want to think about it because it could be extremely beneficial for productivity! (Yes, you read that correctly.) Read More

How you describe yourself and your business can make a huge difference in the level of your success. When is the last time you took a close look at all of your profiles? Watch this short video on how to create the most effective profiles. Read More

The Dublin Web Summit was held earlier this week. One of my favourite talks was by Joanna Lord from SEOmoz, Joanna had some great insights into how marketers could be doing things differently, and gave the audience 4 great takeaways on how they could improve their Conversion Rate Optimisation (CRO) Read More

There are 5 main challenges to building a brilliant business. The entrepreneur who plans ahead for potential challenges ends up miles ahead of the game. Read More

Imagine you could click your heels, and just like that – you are not in competition any more. You are now the undisputed number 1 in your market – sounds pretty good, right?

Unfortunately you are still in Kansas and Dorothy’s red slippers only work in the movies. But the good news is that a meth Read More

It’s not where you start…but where you finish. Your small business has just selected a bank with which to do business. Now what? Obviously, there was some thought about the bank’s location, hours and level of services offered. Those were the very basics. And it is quite possible that these initial Read More

What Academy Award nominated actor Michael Clarke Duncan taught me about branding and business relationships. R.I.P., gentle giant. Read More

I have had this idea at the back of my mind for several months already. And now is the time to share it with you. Whether I facilitate workshops or advise clients, I often find myself having to explain what the phrase social media strategy stands for. Usually, people realize that they have been imp Read More

Effective branding affects more than the audience you are trying to reach. It can and does change your internal company culture. Read More

Labor Day is a great time to take a few minutes and reflect on what you are working toward. It’s good to remember that the reason we celebrate Labor Day is to honor those who work hard jobs. Read More