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Branding yourself provides a lot of benefits. Some may not realized this but this is certainly true for most big and successful corporations. Read More

While sending out press releases may seem like an old way of marketing, it’s actually got a whole brand spanking new modern twist that has taken it to a totally different level of marketing potential. Read More

For the last few weeks, I have been busy preparing the new social media workshops that I will facilitate in September and October. I love teaching those workshops, as they give me the opportunity to talk about the importance of storytelling in the branding process. The conversations often lead to v Read More

The services of an SEO company have been most needed in recent years. Optimizing your site for search engines to achieve higher placement in search results will definitely increase traffic into your site, increase your number of customers and eventually improve profits. While search engine optimiza Read More

The PR Verdict: “D” (PR Problematic) for Samsung. Scare tactics, especially of higher prices in economically challenging times, are unlikely to win hearts and minds. Better to use the forum to carefully explain one’s patent law positions.
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Consumers connect brands with images, logos and graphics. Learn how to make your brand standout from the crowd by telling your brand's story through visual collateral. Read More

Social Media funny is a powerful thing, if you know how to use it. I share how to share funny social media pictures correctly. Read More

High Potentials just entering the workforce are frequently lured by the prestige of large corporations. That can be frustrating for small business owners.

Read here how you can overcome this and what to look for when hiring new employees. Read More

Many entrepreneurs get their start following in the footsteps of their parents. For Toronto entrepreneur Catherine Graham, the apple could not have fallen further from the tree. Read More

As entrepreneurs, we have to be really careful not to get in our own way.  Bring our dreams to fruition will take time, patience and persistence.  But there are a few of us, at times, out of poor habits or negligence, will do more harm to our goals than any external forces.  Are you self… Read More