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I recently had a great conversation with fellow podcaster and executive coach John Murphy. This interview, podcast episode 023, is a bit of a departure from what I’ve been doing. Read More

As a leadership coach I’m often asked to help clients sort through the maze of professional services made available to help owners run their business better. It makes sense then to learn why peer advisory boards are a good opportunity. In this post I’ll discuss what they are, how they are used to Read More

Small business owners who are trying to get their message out need to be able to reach their target audience reliably and efficiently. New surveys indicate that text message marketing may be even more effective than email i capturing the attention of potential customers. Read More

I'm scratching my head at what my ex-country club is doing to promote itself. It's been in financial difficulty for years, but somehow has managed to stay open. They're latest gambit has me baffled though. What do you think? Read More

Backlinks or inbound links are the links from other websites that point toward your website. A typical backlink is one that is obtained from other relevant websites Read More

In this post, Jacky Carter, Community Manager of Professional Women at LinkedIn interviews author Pamela Ryckman. Ryckman's book Stiletto Network: Inside the Women's Power Circles That Are Changing the Face of Business looks at totally new approach to networking. Within what Ryckman calls Stiletto Read More

Looking for a tool to display your latest articles or news in your industry on your blog or website? Try Feedgrabbr. Feedgrabbr allows you to create custom RSS news widgets from several sources in minutes and then embed the result on a page. Read More

Most big data predictions should come with the same warning label that is applied to an investment prospectus: past returns are not indicative of future results. Here is why you need to be careful with marketing predictions from big data. Read More

Seth Godin still recalls the day his Google T-shirt got a gushing reaction from a passer-bye. That was back in the days when the search engine was new. It was at a time when customers had a crush on Google just as they have a crush on Twitter today. Crushes are helpful because they help you outdist Read More

Data quantity isn’t as important as data QUALITY.

You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so it’s vital you take the time to improve your data quality.

Here’s how address verification improves data quality... Read More