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There is consistent research available that states someone needs to see your brand seven (yes, 7) times before they remember it. In simple terms that means you need to get your brand in front of people frequently. How? Read More

Lots of folks are interested in franchising. Most of them will look around at different opportunities, but never actually invest in one. There are some things that franchising can do, though... Read More

Many have been asking me to write about understanding media planning and buying. To be honest, this was something I never planned on writing about because it is the aspect of advertising I least liked. It is a very technical job and being primarily a creative person, looking at excel sheets avalanc Read More

The internet is open to all and publicly available. All can contribute and all can read. You can never be sure on the Internet that what you are reading is a fact or correct. The only real way is trial and error... Read More

Search engine optimization (SEO) is a popular tool used to drive business to a web page. In this article we look at 4 Steps to make your SEO better. Read More

ProFounder is a website that helps entrepreneurs and small businesses solicit and receive investments from their own network. Call it “community-based crowdfunding.” While similar websites focus on donations, Mauriello said ProFounder is unique in its focus on crowdfunding investments for for-profi Read More

There was a time when it was assumed we had our market's attention, but NOW, most of us are screaming our message in a crowded room of "other options" our market could consider. Read how to get (and keep) their attention and what they (really) want from you. Read More

No one wants to have any more meetings than is necessary. But scheduling regular, predictable, meaningful meetings—and keeping them—helps you to produce greater results through your sales team. Read More

Have you ever thought about location based selling? Why not use a GPS based system to show your clients and prospects how to reach you? Read More

Conflict. It’s got to be right up there between death and taxes as the one thing you can count on in life, at least in the workplace. Read More