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You don’t need to be perfect, but you do need to know the basics. If you don’t, you will likely get your guest post pitch rejected before you even get a chance to showcase your expertise. You will also need to nail your presentation once you have a pitch accepted. Getting accepted to post an articl Read More

Though not always a vital inclusion in the digital strategy of an organisation, e-marketing campaigns can work wonders for brand exposure and driving referral traffic to your website. In many cases, businesses will mainly promote products or offers in order to drive more sales in less busy periods. Read More

You already know the many benefits of having customer data easily accessible and usable for any number of activities. But, what can you do to protect your customers’ sensitive information online? Here are five tips that you can use now to protect your data from hackers. Read More

The millennial wave of content marketers has gotten used to the culture of impunity with plagiarism online. There is a blurred line between flattery and outright plagiarism. The demand of updated blogs and getting on the first pages of SERPs has been a never ending, barbaric race between content ma Read More

Some digital marketers think link building is the most difficult part of the job. The landscape of SEO and link building is always changing. Yet, today, the importance of link building has never been higher. In order to compete and thrive online, you need to deploy high-quality campaigns. Here’s ho Read More

If you’re not among the 48 per cent of the surveyed small businesses currently using social media to promote your business, perhaps it’s time you joined them? Too busy, you say? Try these some simple and practical strategies to not only get your business on Facebook, but do it well. Read More

The entire reason we’re concerned with qualified leads is in order to attract the right type of traffic, compared to just any type of traffic, seeing as how 100 qualified leads will almost always outperform 1000 or more unqualified leads.

With that said, let’s look at practical ways we can achie Read More

If you’re not seeing the traffic you think you ought to on your blog, there’s a good chance you’re making a few of the following errors. Not to worry; plenty of WordPress publishers make these mistakes, and they’re all completely remediable. You just need the cure. Read More

Whether you want to grow your brand or keep it more successful, your main goal would always be to know the number of people’s attention your brand got and how well your brand has grown. New metrics help in determining, realizing and finding out new possibilities, realities, and facts. Read More

Making a style guide is one of the most effective ways to ensure high quality on every page. Some people think that style guides only apply to writing. While your style guide should address issues related to spelling, punctuation, and other elements of style, a well-rounded guide will also direct g Read More