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Why opt-in for SMS marketing you ask? We say, “why not?” With text messages being read on average in under five seconds, no other method of communication will get across to your target audience faster! Personalize your messages for better customer engagement and schedule them when it’s convenient f Read More

I’m sure this is already known by most of the entrepreneurs that have entered the market recently, but here are some exact guidelines of what strategies you should research to make your online marketing campaign effective. Read More

The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. Instead of endlessly dumping time and resources into a wide array of marketing techniques – you refine your approach and capitalize on what works. Read More

Most businesses these days engage in content marketing in one way or another and we take this process for granted. We rarely stop to think about if what we are doing is optimized and if our time is being spent efficiently. Even if you have delegated the whole process, you will need to give instruct Read More

One of the best marketing strategies is exceptional customer service delivery. When your customers spread the news of their good experience with your company by word of mouth, they become brand advocates that influence other people to buy. Read More

Like developing original content, curation takes some practice. Once you learn how to do it properly, though, it can grow your brand and expose you to people who might not otherwise know anything about your company. Read More

Even to this date, telemarketing is considered a high lead generating platform. According to B2B Marketing Zone, 40% of marketers consider telemarketing as the most important channel for generating valuable leads. Televerification of lead guarantees high deliverables from telemarketing campaigns. Read More

Inquire with a company to talk about their use of social media and you’re directed to the marketing department. But what if you want to talk about social selling? You might stump the receptionist with that one. Read More

Sometimes it’s difficult to understand how all the possible content should fit together. So I’ve put together a quick framework I use when developing my content. Read More

Not having a conversion is not necessarily indicative of any problem that has to do with the ads themselves; maybe you need to just try again. Is there a way to directly market your brand to these consumers a second time? Yes, it’s known as “Remarketing”. Read More