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To be successful and profitable, you must START using the most effective marketing strategies possible. Less obvious, is the fact that you must also STOP using the most ineffective, money-wasting marketing strategies. I call them The 13 Fatal Marketing Mistakes.

While this list doesn’t Read More

Take a look at the older posts and update it with new content or better still make some changes. It is likely that you have gained more knowledge about the subject. Read More

You cannot improve something that you don’t measure. While this is true, just measuring the performance of your business is not sufficient for small business owners. See why you have to manage your business in proactive manner to grow Read More

1. Event Sponsorship
Event sponsorships are typically a waste of money, unless they’re for interactive experiences that engage people. A logo on a flyer is ignored, nobody pays attention to call-outs from the host and people won’t remember that a drink was named after your company. Andy Karuza, b Read More

If you have kids at home and you work from home - how do you manage your schedule during the summer to actually get work done?
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When so much time and money is spent on training people about the need for constructive relations with customers, why is it often so bad? Read More

Do you have an entrepreneurial mindset or are you still thinking like an employee? Changing your mindset is key to to your success as a business owner. Read More

Most business owners hate lawyers. Here are seven tips on how your small business or startup can hire a good lawyer (without losing your shirt). Read More

The general advice when it comes to your 401(k) is to never, ever borrow from it. However, you might be in a situation where it actually makes sense to borrow from your retirement account. Read More

If you are looking for a good work/life balance, the fact that you leave an average of 11 vacation days on the table (according to CNN Money) could be a bad thing. It might even reduce your productivity level. Read More