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Twitter has many great benefits for any brand, whether your carrying out a social recruitment, engaging with customers, increasing sales leads, offering support or all of the above. From catching up with the latest industry news to seeing what your competition is doing or tweeting about, it’s a gre Read More

Social media analytics involves measuring, analysing and interpreting the interactions and associations between people, topics and ideas within social media domains.

Social media analytics can be a powerful tool for understanding how people react to different elements of a social marketing campa Read More

Recently, I was chatting with a close friend who holds a senior position at a Fortune 50 company.... Read More

Any business can re-imagine the customer experience using the example of the iconic Apple Store.This is a very interesting post that I'm sure you learn from. Read More

The other day, I wrote an article about, "How Much Do You Want To Spend?"  The subsequent discussion has been causing me to rethink many of my ideas about qu Read More

Twitter has helped bridge the gap between companies and consumers by providing a mode of communication that is both up-to-date and immediate. The platform seems over-crowded with content, so how do you capture your desired reader’s attention with the right tweet at the right moment? Read More

What are the qualities of destructive employees and what you must do about it? Inc.com recently listed some of the qualities of a destructive employee who, while they may not have done something that can cause them to get fired, can still be a living nightmare for a manager and other employees. Read More

If you've been less than successful executing your company's strategic initiatives, it's time to put this powerful business tool to work for you. Read More

Small business owners who are in the market for business to business services and products generally have social media presences put together on the biggest networks, but there is so much more out there for them to use beyond that. Read More

Major General James "Spider" Marks (R) discusses the characteristics that define innovative organizations and how to re-imagine risk and accelerate innovation. Read More