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What you do in small business marketing has a short term and long term effect. You may not realise it at the time, but taking the wrong actions for a short term gain can harm your brand over time. Here are some examples that show short term gain that can lead to long term pain. Read More

The traditional mode of starting a company is to plan a serial process, where you complete only once all the steps, leading to the “big bang” launch of the company. I strongly recommend a dramatic departure from this model, called “planned iteration,” where you assume you won’t get it right the fir Read More

Welcome to the Weekly Wrap Up!

I really enjoy reading about people who bravely choose to just be who they are, finally deciding that they are self-worthy. In my searches for posts on the subject of authenticity, I had fun traveling down several rabbit holes. I find some of the best blogs, when I Read More

In September, the Census Bureau released data from its first look at franchising across a wide range of industries. Collected as part of the 2007 Economic Census, this data provides interesting insights into an important mode of doing business. Read More

Structure your business around who you are. Being authentic is a sure fire way to differentiate your business from others. Not only is it easy to come up with great marketing strategies, but it becomes fun to get and keep custoomers. Read More

Google and Bing have confirmed that links from Twitter are being used as factors in their search rankings. But how are social signals being used and what can you do to make this work to improve your rankings? Read More

Many businesses today use social media sites as a marketing tool as well as to touch base with existing customers. Some of the most popular social media sites include Twitter, Facebook, Linkedin, and Myspace. Of course, there are others out there, and it seems like new ones are becoming available Read More

There are so many blogs today. So, how do you rise above the noise, get noticed and drive massive amount of traffic to your blog? Read More

I love ebooks. I love reading them. I love writing them. I love collecting them. Heck, I even love thinking about writing them.

But I think some bloggers are a little bit afraid of writing ebooks, and most bloggers don’t bother. For those bloggers I’ve compiled a list of 31 ebook ideas that can Read More

A case study and step-by-step guide to help you navigate the confusing world of monetizing online video. Read More