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Modern portfolio theory assumes that we are rational investors and invest only in efficient and optimal portfolios that provide the maximum return for minimum risk. The truth (as posited by Behavioural Economists) is that we far from rational and are subject to a myriad of psychological influence Read More

I've been remiss telling this great customer experience story. About three weeks ago Kay, Kelly and I had dinner with our good friends Art Turock and Haley Ashland. We chose Joey Southcenter, because we enjoy the food (blue cheese covered french fries... Read More

If you imagine an SEO strategy in terms of The Wizard Of Oz and the Yellow Brick Road and focus on the elements we have outlined, this will guarantee that you get to see the SEO wizard and he will drive targeted traffic home to your website. Read More

Being the first month of the year, many businesses, offices and stores would have now reopened fully and day to day business is taking place as usual. Read More

Leaving a position can be terrible for everyone involved if handled poorly. I had a great experience in 2004 when I left a yearly contract position to take a similar position elsewhere. Not only did my supervisor at the time write me a glowing recommendation, but he actually helped me find the new Read More

How To Get 55 Comments And 98 Likes On Your First Article Using Social Media (Reponse). I just reviewed a guest post on entrepreneurs-journey.com titled “How To Get 55 Comments And 98 Likes On Your First Article Using Social Media” I would have to say this strategy doesn’t really work for everyone Read More

Outspoken Media's Lisa Barone consistently posts thoughtful insights about current topics. This post about community managers - and managing online corporate identity through brand ambassadors and social media - is a great example and a great read. Read More

An interview with Danny Brown, co-founder of Bonsai Interactive Marketing, sharing tips on how Danny and his business partner branded and rebranded the company Read More

Before you as an entrepreneur can hope to successfully start a new business, you need to set some goals and milestones to lead the way. It’s easy to talk in the abstract about all the possible applications for a new technology, but you don’t have a viable business plan, until you have specific targ Read More

QR codes are a unique marketing tool for small businesses. Linking your QR code to a unique web domain or promotion will help drive traffic to your business and create interest in your products. Read More