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The most common New Year’s resolutions are: lose weight, exercise more and save more money. While your business may not need to shed pounds, most small business owners can agree that saving more money -- that is, cutting costs and keeping more of what you make your own, rather than writing a check Read More

Startups and entrepreneurs are drowning in the information overload, where the volume of data created is like a new Library of Congress every 15 minutes. That creates a huge gap between data and meaning, and makes quick decisions and action ever more difficult. We all need to take a little more tim Read More

Social networking can be both a blessing and a curse. It’s an easy way to maintain and build contacts and an even better way to promote yourself or the projects you’re working on. However, it can also monopolize your time and become an energy drain. If you’re not sure where you stand, consider some Read More

There has been much speculation over the years regarding the longevity that trade shows and face-to-face events will have in future marketing programmes due to reduced corporate spend on such activities, as well as increasing popularity of online tools such as webinars and ‘virtual' events. The tru Read More

Why do you think busi­ness own­ers or busi­ness man­agers would want to focus on blogging if it will not be ben­e­fi­cial to their busi­ness at all? You’re right. You could already say that there should be no more ques­tions as to why more and more busi­ness own­ers are gear­ing towards doing blog­ Read More

A lot of small businesses don’t really think about the importance of colours, and their meanings, when they choose to design their logo, or in the creation of their website. But colour can have a powerful influence over how we feel about something. Some businesses have known about this for a long Read More

This was a piece I originally wrote for AgencySide, and am reposting here as I felt it would provide additional exposure to the idea of PR agencies being backed by SEO support. Read More

Progress should be every small business owner’s objective whether it be increased sales, establishing expertise, brand recognition, organization, functional systems, etc. The list could go on. With a new year, brings excitement, motivation and aspirations. However, it also brings... Read More

“Let's go shopping!” That was the line I would use at least twice a year when I was the head of a large consumer products company. You see, we were in the bicycle business, and everyone knows what a bicycle is, and why people buy them. Or do they? Or perhaps, do they think they do and don’t? Read More

Facebook Like buttons may seem trivial but they are more important to your business than you may realize!

In fact, those little thumbs-up Facebook "like" buttons are an important viral marketing tool that can help you spread word of mouth about your business on social networks and beyond.

F Read More