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Today's story comes to us from Sheena, a mom, inventor, designer and entrepreneur based in San Antonio, Texas. Lizzie Lou Shoes have international flair, close family ties, and one-of-a-kind handmade craftsmanship built into each pair. Sheena's experience with her business brought a few financial challenges along the way, but of course not without lessons learned. Thanks for sharing your story with us, Sheena - it's important to recognize the role that risk plays in the development of a start-up Read More

There's a great article on pcworld.com that compares the upcoming iPhone 4's operating system, IOS4, with Android 2.2 to see which mobile OS is better suited for business users. The quick comparison Read More

Business processes are required to help your company grow and expand. Business process does not need to be an overwhelming activity. It is better to start simply and progress as your business requires Read More

Like many small business owners, I have to prioritize my tasks with customer demands always ranking first. School vacation changes the mix a bit with family battling for the first spot. Nearly everything else languishes - including my website. Read this post to discover a little trick to keep things ticking over Read More

In many areas of our lives we have a check up, such as going to the dentist or doctor to see that everything is working okay. With cars we take them to the mechanic who does a maintenance check to make sure everything is running smoothly. The same goes for marketing and here is a simple check list to review what is working and what needs attention Read More

This is one of those phases that I hear way too often from online newbies. Here's my Top ten list of the 'quantum' of online marketing.. Read More

As Credence Clearwater Revival once sang, “I see the bad moon arising. I see trouble on the way.” Though we’re always pretty optimistic about the power of small business and entrepreneurship here at Small Business Trends and still feel strongly that it will be small business leaders and not Washington politicians and bureaucrat who pull the nation out of the current economic doldrums, the fact is that some reports suggest serious missteps on the part of those Washington leaders may make this more of a challenge than it needs to be Read More

Are Paid Online Communities A Sustainable Business Model? Interview with Mario Braz de Matos from Cookwork and a look at this emerging trend and model Read More

After blogging for a few years now about ecommerce, I've found that everyone is always looking for the easy way out. Today I dispel the myths of dropshipping. Dropshipping isn't as easy and straightforward as you think. Running a dropshipped online store can be a logistical nightmare. Read on to find out why Read More

Lead Gen. CPA. CPL. Per Inquiry. Performance marketing. Affiliate marketing. Co-Reg. These are all terms that describe pay-for-performance marketing relationships—where you pay third party companies for each lead they send you. They drive significant volume for call centers and other direct marketers, but more often than not, you end up paying for leads that don’t convert well. Why Read More