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In April, a Cinco de Mayo-inspired Facebook promotion drove 8,000 new fans and 370,000 active interactions for El Monterey, a frozen Mexican food brand based in Dinuba, Calif. The “Save on Cinco” campaign asked Facebook fans to share their family savings tips within a branded, game-like Facebook app. Other fans interacted with savings tips (by rating, commenting and sharing) to earn points redeemable for BOGOs, branded merchandise and other prizes. All interactions took place within Bulbstorm’s Idea Challenges application for Facebook promotions Read More

Looking for a Degree in Business? Forget Harvard! Forget Wharton. Forget huge student loan repayments! Biz Sugar is free, it's where great business minds congregate, it's a community...and IT ROCKS Read More

Small businesses can cut costs and reduce their carbon footprints as the use of technology increases. Some tips on taking a green approach to office technology Read More

It is easy to think that there has been a huge change in marketing over the last few years. In reality it hasn’t and that is because while the activities and tools do change, the fundamentals do not. What I am talking about is the centre of marketing which has always been about connecting with customers. Read More

On Monday, I went to the bank to deposit a personal cheque. The queue resembled the queue you might expect from the Passport Office the day after their strike....Yes it was long and disorderly. The general banking area has 6 customer service desks... Read More

With the popularity of Facebook, Twitter, LinkedIn and other social networking sites, how can you leverage the features you get and connections you can make through them? Knowing how to properly leverage these networks for professional interactions means you have to strike a thoughtful balance between personal and professional while always keeping an eye toward your brand and the image you want to project. From the Creative Freelancer Conference Blog Read More

Success with Internet leads has much to do with how you manage those leads. Maybe even mostly to do with how you manage them. However, that lead management process can very effectively be adjusted to smooth and leverage the diversity of there generation methods.

This brief guide will introduce you to several of the Internet marketing methods lead providers use to generate leads Read More

Interview with Tamar Weinberg author of New Community Rules: Marketing On The Social Web and founder of Techipedia on the habits of the most successful bloggers. The big (and small) differences between the top bloggers and the bottom Read More

Recently a colleague forwarded me a recording of a social media webcast featuring Guy Kawasaki titled “Exploring the Power of Going Social” that was originally hosted by WebEx on May 12th, 2010. For those that are not already familiar with Guy Kawasaki, he is the founding partner of Garage Technology Ventures, co-founder of Alltop, an accomplished author and a former Apple Fellow. Whatever you do, do not call him a social media expert – he does not believe these individuals exist – rather he is someone that is successfully using social media to achieve results Read More

Surfs up kids! It's summer are your ready? Better yet, is your business ready?

Summer is simply a different time of year, kids are out of school, people are on vacation, the atmosphere is more laid back in some ways and more frantic in others. Summer is the best time of year for some businesses and the worst time of year for others. Regardless of where your business fits in that spectrum you need a plan of attack to make sure you either maximize opportunity or minimize damage Read More