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It may say more about the state of affairs in our society and our economy than anything else, but the truth is that you need to borrow money. Lending and credit have become such integral parts of the way our society does things with money that your entire financial reputation is not based on how you manage your money; it’s based on how you manage your cred Read More

Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

Have you got it clear in your minds what action you want to customers to take? In marketing jargon I am talking about marketing objectives.Unless you decide on this it is really difficult to choose the right marketing tactics to implement to achieve these objectives. Here are three key actions you want your customers to take. Read More

Whether you are a business-owner without the time, writing skills or resources to sustain a blog, or a writer looking to break into a niche-profession, the marriage between businessperson and blogger can be a match made in heaven Read More

Some of us may find ourselves sitting in front of the computer for many hours during the day (like you are now). So I thought I would share a few simple exercises with you to help stretch your limbs, eyes, ears and other areas of your bod Read More

Choosing which legal form your business will take is an important decision every entrepreneur must make, and the decision should be made early on in the process of starting a business Read More

Shop.org dubbed May “Marketing Month” and Knotice was requested to contribute some expert advice for the “May is Marketing Month” resource center in the form of 60 second videos. Check out Knotice’s expert advice on online retail marketing, along with other useful tidbits and webinars at Shop.org’s resource center Read More

A Warm Glass Of Delivering Happiness With Zappos CEO Tony Hsieh. Exclusive interview with Zappos CEO on marketing, personal branding, delivering happiness and advice for entrepreneur Read More

I have been a solopreneur for 17 years, offering marketing, communications and coaching services. My focus is working with aspiring and new solopreneurs—I love their enthusiasm and their passion for learning. My advice is unique to each client, of course, but below are the 10 tips that I’ve probably given out the most in the past year Read More

CMOs have the highest turnover in the c-suite with the the average CMO lasting only 28 months. This tenure is far shorter than the 46 months of his colleagues. Only the CIO comes in at a distant 38 months.

This statistic seems blind to industry. So it’s safe to conclude that there is something structurally unsound about the CMO job. There are bars, or maybe a moat, around that job and we should learn to see them for our own sake.

And so, naturally, everyone has a theory Read More