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A brand is after all just a name, so why so much fuss over branding? The simple reason to adopt branding is that it allows you to stand out in the crowd and helps your business/ product to make its presence felt. There are numerous ways of branding yourself and social media is one of them. Actually, in this case, five of them Read More

Social media is quickly becoming an integral part in the marketing mix for consumer brands. Marketers are using social media tools to monitor the conversations surrounding their brand, industry and competitors while also engaging in the community to build strong relationships. According to a recent report from Forrester Research, social media marketing spend is predicted to grow at an annual rate of 34%. Despite this, a recent study shows that most marketers are new to social media and others are still on the sidelines as they believe the landscape is still too risky and unproven. However, waiting too long to embrace social media may harm your marketing efforts in the future. Below are 3 reasons why every B2C marketer should use social media Read More

I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north. Read More

For about 40 years, companies have been making efforts to go green. Here are my first five tips (out of ten) for going green in business. Some of these have been around, but others may be totally new to you. This is my first contribution to BizSugar, so I'm testing the waters with this article Read More

There are so many tactics to choose from it can be a trap to drop what you are currently doing and jump to another. Just think of this in terms of trying out different diets or exercise routines to get healthy. If you keep changing then you certainly will not get the results you want. The same goes for your marketing. 3 benefits of being consistent are.. Read More

It seems that credit unions and community banks, the kinds of institutions that usually loan to small businesses, are prevented from doing so as much as they would like because of a credit cap that limits the amount of lending permitted for them under law. Now credit unions are asking that the cap be lifted allowing them, and community banks, to approve more loans for small businesses. And guess who's objecting to the change! Read More

Is it possible to support learning and development in your business AND save money? Yes, once you have a planned strategy and proper systems. Here are 3 steps Read More

Running a traditional newspaper ad and thinking that you will see a return on your investment is delusional. Find more creative ways to market your small business Read More

We're all familiar with the economic bubble that burst, bringing us into the current recession we're working to leave behind. But is another, internal workplace bubble building? This post addresses the "employee stress bubble" as revealed by a Manpower employee survey, and its implications on both large and small businesses Read More

As I tried to reassure people that social media is merely a set of tools that allowed people to communicate, much like pen & paper & e-mail, one analogy used for social media that particularly struck me was that of the old corner shop Read More