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"How will small business SEO SEM strategies need to adapt to Google Product Search?" This article provides insight on how to avoid an SEM (Search Engine Marketing) meltdown. Read More

From offline world to the online world and from the online world to the social media world, businesses are going a long way in the promotion of products and services. The current generation of businesses is under the compulsion to host multiple web platforms to promote the main website.
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In most companies I work with, we find we can splinter an existing audience segment into 10 new segments based on the type of media they prefer to consume. Read More

One of the most valuable ways you can communicate with your customers is through regular email contact. Once you’ve mastered how to build your email subscriber list, you will then want to determine the best information and strategies for communicating with your audience. Read More

A new study conducted by Crain’s BtoB Magazine and a marketing company called Bizo offers some food for thought. The survey polled 326 B2B marketing executives at companies across the U.S. and found that although email is their top marketing choice, its full potential has not been reached.
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The reality is that usability stems far beyond the realm of digital and interactive. It’s a means of running your company. Read More

When entrepreneurs come to me with that “million dollar idea,” I have to tell them that an idea alone is really worth nothing. It’s all about the execution, and investors invest in the people who can execute, or even better, have a history of successful execution. Execution is making things happen, Read More

Many people are wondering what, exactly, an IPO is. When you understand this, you have a better chance of figuring out whether or not getting in on an IPO is worth it to you. Here are the basics. Read More

In general, encouraging a child to have a home business can be a good way to teach positive lessons about money. However, as some kids in my neighborhood are learning, there are also harsh realities that come with running a home business. Read More

In this post, I mostly talk to myself, and to readers who appreciate good ideas (not really to guest bloggers). You see, I run a successful blog which I am taking seriously, most of its content provided by guest bloggers. I must say managing a multi-authors blog is not an easy task because there is Read More