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Rather than write a post this week...I wanted to instigate a discussion. So here goes: I think most of us would agree social media is changing the way we communicate and even changing the way we do business... Read More

Small-business owners often can gain an edge on larger competitors with cost-efficient and creative marketing strategies. Call it guerrilla marketing -- achieving conventional goals with unconventional methods.

The free social-media site Twitter has become one of the most popular weapons in the Read More

Interview with Chris Guillebeau, professional writer and unconventional entrepreneur, on overnight success, being a writer, his business model, and more. Read More

Social Media is a great vehicle to drive relevant traffic and build links. Like a good infomercial, it gets people's interest. SEO is about attracting those who are already interested. The difference between the two is huge. Learn about the common mistakes a lot of businesses make in this area...en Read More

One of the most challenging aspects about business ownership is the sense of isolation that come from "going it alone", and, if not managed carefully, it can become all consuming. Here are some tips for managing the trials and tribulations of working alone and being your own boss. Read More

Does it exist? Ask Paris Hilton and Tiger Woods and you would probably get two different answers....but maybe not. There is a constant argument as to whether any publicity is good publicity. Afterall, you are getting your name out there, you are spreading the word about your product/service (sure, Read More

Is it enough to simply have a job, an office or organization to work in, and get a get a cheque and the end of the week? Not anymore. A workplace however large or small has to be driven by efficiency and achievement that manifests itself in the form of tangible results for the organization... Read More

You might say friends or family or high profile industry people perhaps. This could be true. Do you know for certain? It is a mistake to think that those who influence you must have influence on your customers.Influencers can be important in the different stages of the buying process. Read More

Everybody knows the Trump brand; this is one family who definitely knows how to do the right things in the right way to create the most efficient, well oiled and successful business! I did some digging on Ivanka Trump, Donald Trump’s daughter. Read More

Marketing globally? Content localization is not only about translating what you already have into another language. You need new stuff, too. Relevant, interesting, accurate, targeted localized content. Need ideas? Here are 8 ways to create customized content using local resources. Read More