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The first task in the '31 days to write better copy' is to understand what your reader wants to read.

Before you put pen to paper, fingers to keypad, you need to take a detailed look at who your reader is and what they like to read. Read More

Let me share with you a page that provides an excellent example of first-rate customer engagement — The Monster Factory. From the monthly monster giveaways to their wacky videos, they clearly get it. Read More

No matter what type of product or service your business provides, the question of partnerships will come up. There are several types of structures a partnership can take, but it usually breaks down into two real forms: Read More

It's classic: Your ex employee rants over the Internet via social media and jeopardises your small business brand. Like it or not, likely it is your fault. Read More

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your p Read More

If you weren't good at Communication before Social Media, you are not going to be good at Communication with Social Media. Read More

Entrepreneurship has been a male-dominated pursuit, but many of today’s most memorable and inspirational entrepreneurs are women. Come learn about some of the most influential entrepreneurial women because what a man can do, a woman can do it better.

Please congratulate 24 of the Most Powerful & Read More

Email marketing tips for small business is a topic that can’t be talked about enough. Here are 12 proven email marketing tips that will help elevate your business. Read More

Last year I wrote a piece where I predicted trends for 2010 – you can read them here – and I must say that I was pretty much spot on with most. Read More

Is your website generating more compliments than clients? Cutting-edge design, flashy graphics, apps, and tools (what I sometimes call "website bling") will get you noticed. Yet, once you get their attention, what is your website saying? ... Read More