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Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day.
It’s great because you’re basically getting free advertising, and the people absorbing that content are active viewers, listeners and readers.
So how do you get your local newspapers, TV and radio stations to take notice of your company? You’ve been sending out press releases when you launch a new product or have an event, you’ve been calling to follow up, but nothing seems to work.
Let’s take a look at some simple suggestions for getting your story in the local news Read More

Alien UFOs, at least according to some, hurtle across the galaxy on a mission to invade planet Earth and enslave the population. At the last minute, as in Roswell, NM, they crash in flames.

Closing business deals has many similarities. Stop by for a Biz "Close Encounter" of the Weird Kind Read More

10 Really good branding specific videos that i think are useful. From branding the user interface design to what it took to create a brand for President Obama. Some brand ideas for small business as well as brand ideas for big business. A great range of videos on branding for you to enjoy and learn from Read More

When it comes to using social media for networking purposes, plenty of gurus have sprung up with ideas about how to leverage the latest tools. But few people have probably served as a better example of how to use social media as a networking tool in practical terms than former Apple Computer chief evangelist Guy Kawasaki, now Entrepreneur in Residence at Garage Technology Ventures Read More

Have a look at these great tips to produce online video for your business! This is the second and last post Read More

Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

OK, fine. I’ve become a (possibly annoying) evangelist for the notion that “Every H-Rep Needs an E-Rep.” That is, every human rep needs an electronic alter-ego to supplement his or her never-ending, always-more-demanding responsibilities. More food for thought below. Am I right Read More

Love does not dominate; it cultivates. -- Johann Wolfgang Von Goethe

But can you really make customers LOVE you?

Let's see.. Read More

The Internet is necessary for your sleuthing. A Sherlock Holmes hat, pipe and spyglass are optional...

In the age of the Internet, no need for wire-tapping, moles or Watergate-style break-ins. All you need is the will to study the competition Read More

Avatar means incarnation, appearance, or manifestation. What is your online Avatar? What constitutes an acceptable online image? Find out in this article Read More