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As a service provider, asking something of your customers is always risky business. When your marketing communications don't reflect an organizational strategy, you risk alienating the very people you're trying to serve Read More

Don’t want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want Read More

Years ago my brother-in-law was driving across the U.S. with a friend. After half a day of driving through the Midwest, they pulled over at a truck stop to rest and stretch their legs.

They were getting back into the car when a middle-aged man came up to them.

“Hey, fellas, can I have a lift?”

“Where do you need to go?”

“New York.”

“Sorry, we’re going to LA.”

“Hey, that’s good too.”

They looked at each other. There was no way they wanted to be stuck in a car for the next few days with someone who had no idea where he was going Read More

Many businesses, from start-ups to those already established with a bricks and mortar presence, are cognizant of the reach of the web and are going online to promote their business.. Read More

Ask any sales manager about the need for continuous sales training and you instantly get agreement that it is important. So why isn’t there more of it going on? The fact is, most money spent on sales training is wasted. Typically, it annoys most reps, bores many and is totally forgotten within 30 days Read More

The super-simple, super-portable Mino makes it easy to capture and share high-quality video anywhere and everywhere. Its sleek, pocket-sized design—complete with touch-sensitive, backlit buttons—allows you to take Mino with you everywhere you g Read More

An open mindset helps you to work effectively in an international environment where cross-cultural miscommunication and blunders can pop up unexpectedly Read More

What’s your business marketing message? What do you tell your customers about your company, what it does, and why they should do business with you?

Here are seven steps you can take to develop a marketing message that grabs the attention of your customers, speaks to them, and promotes action Read More

“Cost-per-lead” – That’s a frequently-heard term in the digital marketing business. There’s only one problem. It doesn’t really mean much in terms of customer acquisition. A business can be swimming in leads, and still go broke without a successful way to determine which of those leads are valuable, and then convert Read More

Tips for young professionals who want an international or cross-cultural career and work in international business. Read More