BizSugar.com › User › stillwagon428 › Voted

Advice on how to give staff appraisals so you and your staff get the best out of the process. Find out about the why they are important and the value of accurate feedback. Read More

Nothing is permanent in this world, even our nature is always changing and evolving. Human body is also changing, as well as the seasons. But these changes should always work for the better Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean Read More

When marketing your products and services, competitors are a fact of life and you should not be taken by surprise. The problem usually occurs when you haven’t considered that new competitors will enter and try to entice your customers away from your business. After they have launched it can be too late to take real action with your marketing that will make a difference. Here are 4 tips Read More

"Since getting into the business, I’ve learned to drop my grammar pride. It’s all fine and dandy for writing research papers, but when you’re writing marketing materials, the rules don’t always apply. Sure, you don’t want punctuation mistakes or misspellings, but there are some academic no-no’s that work great when writing sales materials. Here’s a few of them. Read More

Isn’t it true that the greatest businesses that we love to buy from focuses on the customer experience? Take Zappos, for example, don’t you just love the service you get when you call their customer service department? How they will do almost anything to make sure you have a great experience buying from their company. Or, how about Starbucks? Right away you are drawn into the relaxing and comfortable environment of fireplaces, sofas and friendly knowledgeable staff. These two businesses have it down to a science. They understand the importance of building a business around customer experience Read More

Most people would agree that expecting a friend of a few days, or even a few months, to be there for your every request is probably unrealistic. It just doesn’t work that way Read More

Remember "All I ever needed to know I learned in Kindergarten?" This article reminds us of we are perceived in life and business by our actions and words! Read More

Inbound Marketing and Marketing Automation are relatively new ways to market. We’ll call this Inbound Marketing Automation or IMA in this post.

The old approach to marketing relied on sending out messages in as many formats and mediums as possible, to broadcast it to its maximum reach. Maximum reach was essential, because these Outbound Marketers knew that less than 3% of these messages might resonate with their recipient. And today’s slew of spam filters and non-returned calls or emails attest to how many ignored messages have been sent. Read More