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You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

I would like to use this blog post to open a discussion about how you ensure your employees are aware of your Social Media Policy. Read More

Use Twitter to find Product Evangelists who are tweeting about your company, products and services. Give them what they need to help you market your business! Read More

There are 5 things that can destroy your entrepreneurial dream if you're not careful. Read more from Melinda Emerson at Small Business Trends to learn what they are now. Read More

Social media is everywhere. People are talking about it at conferences, your consultant is begging you to jump onto the bandwagon and you sounds lame if you tell others that your business is not on social media. What IF your business isn't suited for social media? How do you know if your business isn't suited for social media? Read More

Mostly I write about marketing here so when I seem to stray off topic you can bet it’s related to growing a small business and sometimes that takes getting your house in order so you can effectively market.

The most common reason business owners tell me they can’t get around to marketing, particularly some of the newer social tactics, is time. They’re already working 80 hours and week and Read More

22 forward-thinking marketers you need to know including Seth Godin, Chris Brogan, Anita Campbell, Gary Vaynerchuk and many more. Read More

Home-Based Business is a topic I will stand on a soap box for. Because the liability (and property) repercussions of NOT properly insuring a Home-based Business can be devastating. Read More

Most of us are aware that insights into human behaviours can guide our sales strategy, but how many exactly put this into action? Read More