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I'm not a politician or economist, and I'm not commenting on the current crisis, but I found this article helpful to figuring out how to navigate the future. It isn't all rosy and pretty, but there were ideas and cautions in here that made me think deeper about my little company. Read More

Today I want to share with you the secrets of keeping high on motivation. As a business owner I have been through the ups and downs of starting up my own business from scratch. Read More

I often get questions about creating, maintaining, and optimizing an online presence from small businesses and non profits; how to get into search engine results, how to redesign an old site, what tools are available that are useful, inexpensive or free. Read More

OK, so you've got your twitter account up and cooking, you're using 3rd party apps to filter and aggregate search and you've got a tweeting routing down pat, now what? Now it's time to take a much deeper look into the social web and start slicing conversation themes, discovering who's influencing what, who's saying what and how often, and what's Read More

Here's how to apply the basic principals of business planning to your social media activities. Start with a plan, then follow it up with plan review, course corrections, and, ultimately, management. Here's how to do that. Read More

As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads. The platform is meant to send the message to marketers that display advertising isn't just for the big companies, anymore. Yahoo! My Display Ads offers an easy, affordable way t Read More

BizBox's Jerry Kalish explains why state governments are increasingly cracking down on employers who misclassify employees as independent contractors, and what you can do about it. Read More

A guide to calculating how much it will costs to start a business. Read More

You surely must have heard of Twitter by now. It's all over the cable and network news, in newspapers, on TV commercials, and even on billboards. It's more than a trend, it's a movement. And it's time you got on board to put Twitter to work for your small business. Read More

Renowned Lebanese-American poet Kahlil Gibran popularized the aphorism, “Should we all confess our sins to one another we would all laugh at one another for our lack of originality.” Gibran's words are certainly true in marketing. The costliest marketing mistakes are surprisingly common. In fact, most can be summarized in these seven deadly sins Read More