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A local Pizza shop proves that "Twitter can make the cash register go ring" If you're wondering how Twitter can bring in sales this is a good read. Read More

Webinars can be a great resource of education and information and they can have big benefits for your small business as well. Not to mention they are convenient and can greatly reduce travel expenses. Dr. James Powers, CEO of iLinc, shares his best practices for promoting and leveraging webinars as part of your marketing mix. Read More

Business leaders' crowning moments aren't limited to their financial accomplishments. Instead, many have to do with their bloopers, missteps, and comedic skills. Here are the 15 funniest business moments ever, caught on camera for your viewing pleasure: Read More

How often have you met a prospect, spent time doing all the right things (asking open questions, getting to the root of the issue, fleshing out a solution, positioning yourself as the only viable supplier —.) only for your carefully qualified great prospect to decide to do nothing? Read More

Oh My, a cat twitters? Because, after all, users believe other users, more than they believe corporations or sponsors or marketers or advertisers or whatever you want to call the people who actively try to sell them stuff. Even if those other users are cats. Or pets of some kind. Interesting indeed! Read More

If you're like most business owners or marketers, you're probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you're missing the very best ways to do this: Conversion Optimization. Read More

I get a lot of emails asking me to post, discuss or review a service and rarely have I found one worth sharing. This is one of those rare moments. Sam Cabal asked me to take a look at his free search engine optimization (SEO) tool called reviewmyweb.com that provides a fairly detailed report of how well your website ranks against your competition. Read More

Okay, so even I'm getting tired of talking about Twitter at this point, but a new article from AdAge claims that Twitter could be the killer application SMB owners have dreamed about. And to make things even more exciting, the article comes complete with something most social media hype pieces don't — actual stats and data! -- From Lisa Barone Read More

If you honestly evaluate your advertising using the five questions in this message, one of two things will happen: You'll discover that your advertising provides compelling and powerful answers to each and every question. If so, congratulations—you're in the top 1% of all small business advertisers, and you're achieving amazing results from your a Read More

The mantra of business this past year has been to reduce spending, cut staff and save money. One area to easily neglect during crisis management of during a recession is customer retention and loyalty. Read More