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This DSR system is so idiotic that at times I have to bang my head against the lovely mahogany desk I sit behind. Even 3rd grade math fails to make sense of how eBay came up with this "system". I think any intelligent individual understands how STUPID the eBay DSR system is, which leads me to believe that these guys in the DSR department either. Read More

Chief Financial Officers are increasingly being looked upon as Chief Performance Officers. They have to come up with key indicators to measure the business's performance. "Traditionally, information technology simply involved gathering data .... Read More

"Unlike the ironic sentiment often expressed when quoting (or, as in this case, vitiating) Shakespeare's Richard III, I am not suggesting that attention is unimportant. I am, however, suggesting that businesses obsession with attention is misplaced, at best. And the fact that major industries have evolved to feed this obsession, simply adds to Read More

If your business already has a website or if you've been thinking about creating an online presence for your business, you'll want to clearly identify the purpose your site will serve. As this article, What Purpose Does Your Business Website Serve points out, there are really only two primary purposes for a business website: Sell something Get e Read More

I have been researching, reading, and listening for awhile now to the small business world in regards to social media and blogging. There are plenty of business owners and professionals in the world who accept social media as a new form of communications— and plenty who do not. I decided to write a small guide for business owners to gauge whether Read More

There is a lot built around the 'brand experience'. It is an elusive quantity that has shifting facets — the experience when purchasing, when wearing or using what you have purchased, when receiving affirmation or ridicule from others because of what you have purchased and when dealing with the fact that your item has broken, over-charged you, bec Read More

It's a brief comparison of two different uses of Twitter and their respective goals and audiences. Read More

The world of advertising is a wide open landscape. There is almost no limit to the creativity, depth and breadth your advertising mix can take - Not to mention no limit to the amount of money you can spend. In such an environment a few set of rules can help give you a proper framework by which to operate. I consider these to be nonnegotiable if yo Read More

It used to be that only big companies needed to worry about their brand. Small- and medium-sized businesses were off the hook and free to humbly market their companies offline to folks within a certain storefront radius. But then the Internet happened. And social media. And it changed everything. Read More

Do your customers know you appreciate their business? Here are 3 low tech, low cost and easy to implement ways to make sure they do. Read More