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Want to understand how powerful word of mouth marketing can be for your business? This series of posts takes you through the elements of a successful campaign, building buzz, leverage social networks, and using social media to maximize the word of mouth marketing impact on your bottom line. Read More

Online consumers overall say they are most likely to pay attention to internet ads in the early evening and onward into the night, though specific time preferences vary by age group, according to a survey by Lightspeed Research and the Internet Advertising Bureau (IAB). The research, conducted among online UK consumers, shows that while the ea Read More

As a leader you can model a few simple behaviors and develop a well earned and supremely powerful reputation for honesty and trustworthiness. Read More

More and more small business folks are giving in to what seems like an insurmountable mountain of hype and jumping on the twitter bandwagon. Read More

With the economy in a crisis and unemployment at staggering rates, businesses of all types and sizes are feeling the crunch. So I went to the trenches this week and asked fellow entrepreneurs, CEOs, marketers and business consultants what they perceive to be the number one challenge facing small businesses today. Read More

Polling firm Zogby International conducted a joint interactive poll with WeMedia, asking the question: “Who will lead us to a better future?” Americans put entrepreneurs and small businesses at the top of the list, with 63% of Americans saying entrepreneurs and small businesses would lead the way. Read More

“How do I keep posts flowing on my blog?” This is a question that most bloggers face at one point or another - particularly bloggers who have been blogging for 6-12 months. The reality is that there comes a point where most bloggers feel either uninspired, unmotivated, that they've got 'bloggers block' or that they've said everything that there is Read More

merging platforms create new opportunities to find and acquire the lifeblood of your business—customers. Twitter is the breakthrough product of 2009 because of its unique ability to create lightweight and fluid conversation—in near real time—around just about any topic. Let's look at 5 ways you can leverage the platform to build your business: Read More

Anita Campbell has compiled yet another useful and timely guide to help business owners. This original blog post turned into a compilation PDF you can download. Very cool. Read More

List of the top 10 business books everyone should check out. Read More