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If you want something to grow, you must feed and care for it. The same rule applies to building stronger customer relationships. By offering a nuturing atmosphere both online and off, a small business can quickly build a community of devoted followers. Here's a four-step plan for growing the seed of a single interaction into a healthy, fruitful c Read More

Just a few days after President Obama announced a stimulus plan for small businesses, more breaks might be in the works. Yesterday, Rep. Frank Kratovil of Maryland, a Democrat, and Rep. Chris Lee of New York, a Republican, proposed amending IRS code to allow new businesses to write off more of their operating costs. The bill, the grandly named Read More

One of the common approaches to dealing with this recession is for companies to ask — well, tell — employees to take time off without pay, a day every week or two. This 10 or 20% haircut is supposed to indicate that "we're all in this together," and that it's better for everyone to suffer a little than to lay some people off. While I have some Read More

President Obama is injecting some $$ into small biz. Will this work?? Does he get it? I hope so. Read More

One of the main reasons that people site for attending a conference is the networking opportunities. Yet they often leave the event feeling they made few or no connections. Here are 10 Tips to help you get the most out of connecting with others at a conference. Read More

Author Nicholas Carr coined the phrase digital sharecroppers to describe those of us who create content on Web 2.0 sites. He says we are like sharecroppers after the Civil War — tilling land that we don't own, barely eking out a living, while someone else who owns the land, benefits. Read More

Are you barking up the wrong tree because of these misconceptions about why customers buy? Read More

When it comes to redesigning a Web site, the most common mistake businesses make is starting out without a clear set of goals, says Marc S. Levitt, principal and creative director at MSLK Inc. (www.mslk.com). Most sites are rebranded for purely cosmetic reasons, overlooking the more crucial content, navigational, and marketing challenges that lie Read More

The ONE thing that many Internet Retailers and Marketers are Forgetting About that can Cost You BIG BUCKS. What Is It? Read More

Why are there so many unsuccessful websites when others continue to flourish? Much of the reason has to do with poor marketing. This article explains five of the most popular marketing mistakes made by new website owners trying promote themselves. Read More