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As businesses face yet another season of tepid market demand and tight credit, having access to accurate and timely information about your company’s financial health will be more important than ever this year. Read More

I have a friend who visits a Panera store nearly every day on his way to work, buys coffee and a muffin, and presents his MyPanera member card at the register. That’s effective customer relationship marketing at work, so I asked why he applied for a Panera card and why he uses it.
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Having an effective security system for your business is crucial to the overall protection of not only your employees and workplace, but of important and confidential information and documentation that is of value to your company. Read More

A startup begins with a great idea, but all too often, that’s where it ends. Ideas have to be implemented well to get the desired results. Good implementation requires a plan, and a good plan and good operational decisions come from good people. That’s why investors invest in entrepreneurs, rather Read More

How does a successful small business owner suggest your business focus it marketing resources to grow? Read Misty Young's thoughts in today's article and register for Pitney Bowes' NYC small business marketing event on November 13. Read More

Marketing plays an important role in every business establishment. It defines the competitiveness of a certain business to increase its development by promoting their product to the market, private and public. Read More

Don't like the yucky feeling of selling? Do you feel like a sleaze? Find out how to sell in a way that will make you and your customers feel better! Read More

Being more creative means living a less boring life. But how do you do that? Here are some tips to get your creativity going. Read More

Has your small business adapted to the work-at-home trend yet? If not, you’re behind the times, according to two recent studies that show that more people are working from home, locally and globally. Read More

This article defines terms that are in the news and talked about in the recent U.S. Presidential Debates: "sequester" and "fiscal cliff." If you've wondered what those terms mean and why they are important to small businesses, this article explains it, without taking sides ... Read More