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I run into people all the time that don’t have websites, Facebook pages, Twitter accounts and more. Some have a splash page on a website, but it’s not regularly updated. When I talk to these planners, they often explain that their clients don’t care if they are online. They feel they don’t need to Read More

While companies with over 5,000 employees account for the majority of the $390 billion in spending for online marketing services, small businesses are certainly spending their share. A new small business web marketing study reveals how much businesses allocate to online marketing and how the budget Read More

How long should an online marketing video be? Gary Hennerberg and Perry Alexander share five types of videos and their recommended lengths. Read More

The challenge you have today is not simply making a case for social media. It’s that people are becoming connected and, as a result, their expectations, preferences and interests change.

The question is can business change along with it? Read More

If you have had the foresight to put your business on Google Places, you are now being rewarded by automatically converting to a more useful tool, Google+ Local. This change is allowing Google+ to maximise its social credibility. Read More

Entrepreneurs and startups often ask if they should use social media for marketing, digital media, or traditional media. The answer is yes to all, and the challenge is how to choose how much of each, and how to integrate them for maximum impact and the least cost. None should be considered mutually Read More

With Halloween just over a week away, there's a lot of talk these days about fear: fear of ghosts, fear of zombies ...

But lately, when I talk to clients about their Web content, I've started uncovering a very different kind of fear: Fear of revealing what they specialize in. Read More

Social media is no longer “new media” and social media marketing is now simply “marketing”. Promoting a business via social media has become mainstream. NOT having a social media presence is what sets your business apart from the rest, and not in a good way. Millions of people check into social med Read More

Does your company allow napping on the job? Might want to think about it because it could be extremely beneficial for productivity! (Yes, you read that correctly.) Read More

What kind of customer service would it be to hear You Can't Push Right Now Because The Doctor Isn't Here? Right up there with Virgin America Customer Service. Read More