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If your website isn't clearly designed, you're going to lose out on a lot of potential leads. Here are some tips on some improvements you can make to your website to boost lead generation. Read More

Google almost any product or service and you will almost certainly see search results that include companies from your city. Even businesses that don’t rely on a brick-and-mortar retail presence are discovering the need to think about SEO in a local context. Read More

Salespeople are reporting the demise of small talk and other social niceties in the buyer encounter. But, what does it mean for the relationship sale? Read More

If you want people to invest in your idea, then my best advice is first write a business plan, and keep it simple. Don't confuse your business plan with a doctoral thesis or the back of a napkin. Keep the wording and formatting straightforward, and keep the plan short. For minimum content, see my a Read More

Today it is my pleasure to introduce my friend Polly Liu who founded Beau-Coup.com, the largest online retailer of wedding favors on the Internet. Polly has been running Beau-coup for quite sometime now (since 2001) and her company has ballooned into an 8 figure ecommerce business. Read More

The search engines release updates to their algorithms all the time. Most of these updates go unnoticed because they affect such a small number of sites, and may not even make a huge difference when it comes to ranking or traffic. However, some algorithm updates are massive game changers like the G Read More

Sustainability is all the rage in Corporate America right now. There are businesses out there that specialize in extending the lifespan of their client-businesses by finding ways for them to shave costs from their operating budgets in order to keep their doors open. Read More

The focus on driving engagement and participation online should also be applied to your face-to-face events and experiential marketing. How? With innovative event ideas and formats that encourage real world collaboration and conversation between you and your audience. Driving engagement and convers Read More

Have you ever wished that all customers had a set of rules to follow before entering a store, restaurant, or any other place of business? Look no further. Read More

Manage your social media with new flair. Small business owners use social media with the intent of improving customer relationships, expanding their brand, and ultimately getting more customers. But, it can take a lot of time, effort and skill. Graphic design, writing, and business knowledge are al Read More