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This article was written in response to a few bad Groupons that my wife and I recently purchased. In this post, I go over what these businesses did incorrectly and outline the right way to use services like Groupon/Living Social for your small business. Read More

Directory submission has long been a standard SEO practice. There are thousands of free directories out there to submit to and each provides a link back to your website. However, Google is starting to de-index many of these free directories. When Google tweaks its algorithm, it is attempting to thi Read More

By Caron Beesley. Are you the person in charge of running your small company’s marketing campaigns? Ever get a sense there’s a disconnect between what the Marketing team and the Sales team are doing?

Successful marketing cannot happen in a silo. This is especially true for small busin Read More

Nobody wants to be dubbed as a spammer, because it sucks to be a spammer and it makes you feel bad. But the only problem is that you can still be deemed as a social media spammer even when you are not aware of it all. Social media spammer does not necessarily be a guy with a fake profile, and who i Read More

There's an ongoing crisis in small business, and it looks like this: Not enough business = not enough money for marketing AND Not enough money for marketing Read More

Entrepreneurs are often expected to be superhuman. Physiologically though, we're just like any human being.

We get sick... and how!

Read on to learn why keeping healthy is just plain good business sense! Read More

As a retailer and business owner, you spend a lot of time developing your product line, attending to every detail, and designing each piece for functionality and beauty. Communicating all of your hard work often comes down to a single photo on your product page, and this can mean the difference bet Read More

It’s no surprise that inventory is one of the top expenses for a small business. Your aim is to have exactly what people want and need the moment they walk in your store. However excess inventory can mean the difference between a profitable business and one that shuts its doors. If you are lucky an Read More

Open Your Eyes and Look Deeper I have been noticing that Social Media/Social Media Marketing is going down the same road as Internet Marketing went into years ago. How is this your fault? Read to find out! Read More

In our work as coaches to 100s of sales managers, we have found 4 things that really bug them. For greater sales success they have to tackle these issues. Read More