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Change is about the only thing constant in the world of startups. Despite their own focus on changing the world, they often forget that they too have to change rapidly and often as the market evolves. Too many find that out too late, and are left chasing a rabbit that is long gone.

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Every paid search marketing campaign has to start somewhere and it’s important, from the moment you decide to start, that you know exactly what strategy you intend to execute as you move forward. Are you building and empire or a village? Read More

Project management is all about getting a project delivered. But a project manager needs to be more than just a manager. A project manager needs to be a leader. To allow the team to "get creative". To encourage participation. This will create the edge, flair and dynamic for a successful delivery. Read More

I've often heard people warn young emerging professionals about the dangers of being too ‘narrow’ in their professional capabilities.  I think this is Read More

Search on tablets will incorporate how you engage with your tablet’s touchscreen, front and back cameras and microphone. Where are you looking? What are you seeing? How much time are you spending reading? Read More

Few people argue that Bank of America isn’t broken. However, it must be fixed. What exactly is going on at Bank of America and what does this mean for your company? Read More

Recently I came across something very special... the book release Small Business BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right by Adam & Matthew Toren. Read More

Small business owners can leverage these free and robust tools to level the playing field and become social media superstars. Read More

For years, the conventional wisdom in the small business world has held that it’s risky to rely on one key customer. As soon as possible, the thinking goes, your company needs to diversify into multiple customer accounts so that if one customer goes under, is slow to pay or otherwise “flakes out” o Read More

Don't underestimate what's involved when launching a successful web marketing campaign. Before you make the leap, check out some great fundamental theories and practices. Consider this step one in connecting the dots to web marketing! Read More