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In split tests, long pages often beat shorter pages. But for a long page to be effective, the reader must be aware that it’s long. If the user doesn’t scroll—either because they don’t want to or because they aren’t aware that the page is long—then all of your hard work has gone to waste. Read More

A round-up of 20 unconventional entrepreneurs to pick up insights, inspiration, and ideas from. Includes a range from Seth Godin to Tim Ferriss and many in between. Read More

When a bike accident left me out of commission, these examples of how to use the cloud really saved the day! Read More

Are you a Blogger? Then get off the Blogging Hamster Wheel if they want to see real results. To get things done and move forward, you need to know when to drop a project. Read More

The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one Read More

You're a start-up business and need employees who will positively affect the bottomline, drive results and take the initiative. Here are a few great tips on what to look for in employees...and how to find those who are self-starters. Read More

The “Apply with LinkedIn” plug-in makes it easier for job seekers to submit their applications online and for companies to connect with the right candidates. Read More

In last month's post, I discussed the thought process of B2C (Business to Consumer) customers. Today, we're going to look at how B2B (Business to Consumer) customers think. Read More

Commenting is the good feature provided in the WordPress as well as Blogger platform. It has the power to increase the popularity of the article via effective commenting and arguments with the author of the article. Here, the commenter gets the benefit as well as the author. Read More

An effective small business marketing strategy to grow your brand is to use the emotional benefits for new product or service ideas. Here are a few tips how to do it. Read More