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What drove me to start my own business? The overwhelming and consistent response we got about our invention. When EVERYBODY says "What a Good Idea!" it is to your peril if you ignore that kind of feedback.

Without a doubt, had I not heard that statement over and over in the early stages of my b Read More

How you say what you say is more important than what you say. You can have great information, but if it is delivered improperly, the return is lost. Read on. Read More

How much is too much when borrowing for your small business? Here are some rules to keep your business finances in check. Read More

Content is King! Of that there can be no doubt. But this axiom makes no reference to what type of content is good, or how best to create that content. These two things are left for us to decide on. Conventional wisdom dictates that a blog is the best way to build up a decent body of highly engagin Read More

Look at impressions along with other engagement metrics such as number of fans, comments, and “likes” on your individual posts. Doing so will make your fans happy. Happy fans equals viral fans. Viral fans are the ones who will help you grow your business.
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People turn to the search engines every day to look for information on everything—recommendations on where to eat, how to fix a leaky faucet, to compare prices on designer handbags and anything else you can imagine. If someone were searching for your brand, what would they find? Establishing a web Read More

SEO is free because all you need is an Internet connection to do it, right? Not exactly. In order to implement a good SEO strategy it takes time. First, it takes time to learn the complexities of search engine optimization. Sure, there are tons of free resources out there to learn the basics, but S Read More

This week I am honored to share my interview with Stephanie Calahan, Founder of Calahan Solutions.

As you will discover in this interview with Stephanie, organization is so much more than cleaning up. This productivity and organization expert shares the importance of establishing a framework fo Read More

If you consider yourself to be an aspiring entrepreneur, then you should also add another title: amateur accountant. One of the first steps of new business creation and start-up is to figure out how much money it will take to turn your idea into an actual, operating business entity. Read More

How do you market your product or service? Chances are you consider things like age, social status, location, gender; the list goes on and on. But what about marketing according to biological predispositions?

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