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Taken with the idea of crafting his own brand of beer, Sam Calagione left his writing program at Columbia University in New York City in 1993 to apprentice at a brewery in Maine. One year later, Calagione built his own brewery using recycled kegs in the resort town of Rehoboth Beach on the Delaware Read More

Gary Vaynerchuk, author of The Thank You Economy, shares his experience and advice for using social "listening" to grow your business. In this video segment, he talks about how he searches Twitter for conversations relevant to his business.  Read More

As a small business owner, you should see cloud computing as way to gain immediate access to a level of technology that has previously been restricted to companies with large IT resources. The really good news with the cloud is that you will be able to start small with almost no up-front capital in Read More

Do you have enough time? Does any sales rep have enough time to get it all done? And how about our customers? How many of them have enough time? How often are they just too darn busy to meet with us? Maybe even more significant, how about the whole network of decision influencers within each o Read More

It's not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don't know the right course of action to take, or you can wind up using good information to make bad judgment calls. Read More

It is not easy for a small company or a freelancer to make business sense out of Twitter!

How to manage Tweets, know who to follow, build lists, have a single view of all the conversation that relate to your business or simply manage your company account across different people?
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A good way to get the information you want is to ask for it. No matter the media buying process or depth of information collected on an advertising RFP, being specific means being efficient. Read More

One of the first few things you need to do when you are setting up a business is think of a name. But isn’t that what parents do when a baby is born? Yes…a business or a product is the owner’s baby that needs a name to help stand out in a market crowded with competitors; more so with custom mad Read More

The Kauffman Economic Outlook for the first quarter of 2011 has been released, and the outlook is…well, uncertain. When the economists were asked to describe the economy using five adjectives, “uncertain” was still the most frequently used term they chose (just like in the last survey). However, “r Read More

Publisher and consultant Susan Daffron shares her recommendations for the best online options for printing your self-published book. Read More