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Interview with Kim Overton, President of Overton Enterprises, LLC, on how she came up with the SPIbelt idea and put it into action, how she manufactures her product, and more. Read More

When you are running a home-based business, it is easy to assume that your homeowner’s policy covers whatever happens. This, however, is not always the case. Read More

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool. Read More

One of the key pieces to successful web customer service and support that I emphasize a lot is how effective video tutorials can be for your customers. When a customer first starts using a new product and they run into difficulties many will usually first try to solve the problem themselves. If the Read More

I have been in the blogging game far too long to work on experimental traffic methods for a launch. This post tells the importance of taking your launch seriously and how you can drive new traffic quickly to your new blog. Read More

The new year is around the corner. It’s very important that besides reviewing your business metrics and goals, you also think about content. In other words, what kind of quality breadcrumbs will you share with your audience in 2011? Read More

Do B2B marketers share buyers' attitudes, and if so do we really know what these attitudes are? John Bottom, director of content at Base One, explores the findings of the Buyersphere research.

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When marketing your brand this year you probably have faced challenges this year as many small businesses have. Rather than groaning about them, letting them spoil your holidays or worse let them follow you into next year here are tips on how to give three of them the boot.

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In my recent post on the value of connections, I spoke about providing your audience with content that makes your connection with them worth their time. But where does that content come from? Read More

Here are 5 Christmas advertising Ideas for Small Businesses you can use. Considering that Christmas is almost here, it might be a little hard for you to pull all these off. I apologize for posting late. But I encourage you to pick just one of these ideas and put it into practice...

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