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Somewhat of a parody on the lives of entrepreneurs, and how they are forced to stretch the truth to get the critical things they need to survive. Read More

We all know the customer is the most important person in our business, but sometimes we forget that the second most important person in the business is any staff member that comes in contact with the customer in anyway. The staff member that deals with the customer face-to-face is the person who represents the business in the customers mind. If th Read More

An October survey found only 11 percent of small-business owners say they want to retire at all. Nine in 10 say they are happy with what they do -- with 58 percent saying they are very or extremely satisfied with their work. "In other words, small-business owners overwhelmingly like what they do," Gallup said. Read More

Unfortunately, most small businesses don't know what branding is. Last week Hewlett-Packard Canada unveiled a survey of 1,225 small and medium-sized business owners in which 55% defined "brand" as their product or company name, and 29% said they thought it was their logo. Read More

Google introduced a new service called Ad Manager. It gives Web site publishers more control over their ad sales and ad serving. Google's target users are SMBs. It's yet another free service; there are no fees associated with Ad Manager. Google will, however, take a commission on revenue from ads it sells on your site. Read More

When they are confronted with two merchants who offer the same product at the same price, consumers say the two factors that influence them most are payment security and payment choice. More than one-half of respondents said that the security of their financial information was the deciding factor when they made purchases. An additional two-thirds s Read More

Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks like MySpace, LinkedIn and Facebook. Read More

Small tweaks to your website can have a big impact on sales. Find out what acquisition tactics circulation and marketing professionals were swapping at the Direct Marketing Association's Circulation Day. The conference provided a peek at trends publishers are using to generate revenue. Read More

A great interview with former LucasArts (Star Wars) CEO about how to search for balance in the challenging life of the entrepreneur. Read More

The following is first in a three-part series on the process of setting up a corporate blog will benefit you! There are three important phases to the corporate blog process... Read More