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Companies are allocating more budget to marketing, year on year. Without the knowledge to efficiently and effectively spend, those marketing dollars are going to be wasted…

Generating leads, actually proving ROI, and securing budget in the first place are the top three challenges that collective Read More

‘Customer Experience’ (CX) is the measure of a customer’s opinion and sentiment towards your brand and the value it provides based on the customer’s entire journey, from first to current touchpoint.

So, how exactly does this translate to business success?

Again and again, people naturally gra Read More

Psychology is everything in business.

To attract new customers, keep your current advocates magnetized and simply sell more, you must tap into their minds; communicating on both a conscious and subconscious level.

Color plays a significant role in emotion and behavior.

Discover these cleve Read More

Majority of the blogs die within 3 months of the launch because of lack of website traffic.

If you’re one among them who are struggling to get more search traffic, I have a quick tip for you: build high-quality backlinks or have an effective backlinks strategy as soon as possible. Read More

The way businesses operate is transforming as environments constantly shift — our digital world is fast-paced, technology-led and even chaotic.

While attempting to keep up with the times and simultaneously scale, it’s easy to become caught up in the surrounding hype of new marketing concepts, in Read More

Software as a Service (SaaS) is an incredibly vibrant, pioneering industry — and one of the most fluid.

It’s now also extremely competitive. There isn’t much room for 100 percent original solutions; merely attempting to “get there first” and sell a unique SaaS business before maturity is no long Read More

Your brand image = Your volume of sales.
“45% said they stumbled on search results that made them decide not to buy”. (Source: Vendasta)

Can you afford to lose nearly half of your potential business..?

In this fast-paced world, it’s not at all difficult to inadvertently ruin your hard-earned Read More

The idea of bandwidth being “currency” has been floated around even a decade ago, back when peer-to-peer and streaming video were only emerging. Demand for bandwidth was rising and the global infrastructure was far from the size and complexity that it has today.

The challenge then was to make t Read More

E-commerce is a booming, constantly-transforming industry.

Mobile shopping is steadily but surely gaining pace in terms of global online sales. In alignment, the leaders of digital retail are continuously innovating their service offerings with the freshest groundbreaking tech — and chatbots ar Read More

PPC — it’s a staple for most small and medium-sized businesses, in one form or another. And it’s no wonder: In their latest Economic Impact report, Google reports that “businesses generally make an average of $2 in revenue for every $1 they spend on AdWords.”

The entire process is getting smarte Read More