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Good marketing can impress and can spark attention but it is not the fuel that will keep a prospect’s interests burning. “Words are wind.” as it goes in the fantasy world of Game of Thrones. It goes the exact same way in lead generation campaigns. Read More

Do you know if your audience trusts you? Trust your opinions. Trust your knowledge. Trust your intentions.

Is that even a question you can answer?

If not, then learn how these 8 strategies can help you build the trust of your audience. Read More

When marketing online or off, it helps to have a fanatic group that can spread the word for you. Take the case of a young man named Alex Lee, who works checkout at a Target outside Dallas. Within the space of a day, a photo of Lee taken anonymously by a customer and posted to Tumblr was re-posted o Read More

When marketing online or off, it helps to have a fanatic group that can spread the word for you. Take the case of a young man named Alex Lee, who works checkout at a Target outside Dallas. Within the space of a day, a photo of Lee taken anonymously by a customer and posted to Tumblr was re-posted o Read More

Welcome to a new roundup of social media tools and services! This month, let me introduce you to:

Smore
GIFMaker.me
Scoopinion
Content Idea Generator
Primal
Read More

Public relations is a demanding business, mostly because of the conditions of digital media. Consumers access multiple online channels on an almost constant basis, so keeping your brand both visible and positively received by the masses can be troublesome for the busy entrepreneur. Read More

In my time as a venture capitalist, I’ve received thousands – yes, thousands – of pitches from hopeful entrepreneurs, poised to change the world. Of those initial outreach asks, there’s a large percentage that gets immediately tossed and a whole bunch more that get nixed after our first call or me Read More

During the week of November 3-7, the nation and the U.S. government recognized and celebrated the second annual National Veterans Small Business Week. And rightly so – one out of every 10 small businesses in American is started by a vet. These companies employ nearly 6 million workers and generate Read More

The traditional mode of starting a company has been to plan a serial process, where you complete once all the steps, leading to the “big bang” launch of the company. I strongly recommend a dramatic departure from this model, called “planned iteration” or Lean Startup methodology, where you assume y Read More

Foundation interviews by Kevin Rose. In our latest Foundation interview, I sit down with Jelly CEO and co-founder Biz Stone. We discuss his entrepreneurial roots, leaving college to jump into the world of art and design, and embarking on a social startup in the early days of the web. Read More