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We often hear people say, “Make sure you don’t burn your bridges!” Today I am going to discuss BUILDING bridges at work. Burning them or tearing them down can be done so at your own discretion. Read More

Video marketing and advertising outweighs everything else in the outcomes it produces. The percentage of visitors from video sites convert to a sale at about 25 % of the time. I have actually also discovered a boost in conversion rates on my website by about 200 % when I added a video to the sales Read More

The smart technologies, proliferation of data and the web let companies gather more scientific data than before. But it is not possible to create sensible insights by collecting such raw data to make smart decisions in your business. Rather, the insightful analysis of the data reveals its actual va Read More

In addition to the Facebook profile and fan pages, Facebook advertisements are ending up being a source of innovative promo of the online business. These ads are displayed occasionally in addition to the profile of every user and these ads have actually been truly successful in developing awarenes Read More

CSM is the proactive management of subscription based SaaS (Software-as-a-Service) customer accounts to help expand revenue, drive end user adoption, reduce churn rates and identify advocates. Read More

The problem with basing a business on building widgets faster and more cheaply is the assumption that the demand for those widgets will never wane. But that day will surely come. Read More

Steve Griffiths, SVP of marketing, strategy and analytics at the marketing technology firm DialogTech, shares with us the results from their study that found just how important phone calls can be to creating successful mobile marketing campaigns today. Read More

I saw a job posting today titled “Team Leader.” It is not an unusual title for entry level management jobs, such as the one being advertised, but it struck me as sad that such a powerful and important word could be used so nonchalantly. A leader cannot be created because a title is bestowed upon a Read More

David Ogilvy's recipe for print advertising success sounds a lot like successful websites. I’m sure I’m not the first to make this connection, but I wanted to share with you these time-tested marketing techniques that sell your product or service, regardless of the medium. Read More

You need to realise exactly what’s involved in launching a startup.

It’s a lot of stress and dedication starting a business.
And there are certain elements that all businesses are going to need to have.

Here are just a few for your consideration. Read More