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One of the fascinating things about social media is the “If You Build It, They Will Come” concept. Technically speaking, this is supposed to be a fail proof method, right? Well, it is not so easy.

Getting followers that are relevant and interested in your product is an art. A planned strategy is Read More

In this #TYBCommunity round-up we include posts about why people share content, how to win on Pinterest, Disney, your brand’s purpose, storytelling in marketing, why Google has made Twitter essential, strategy plan, how to sell SEO, cross platform apps, video plugins for WordPress and more. Read More

Want to make your growing business more efficient? These five hacks can help you get more done in less time, simply by standardizing processes. Read More

With hurricane season upon us, it’s a great time to reassess your organization’s business continuity and disaster preparedness plans. If a significant disaster hit your business tomorrow, do you have a plan to respond and recover accordingly?
Unfortunately, not all businesses do. Read More

Keywords are instrumental in helping people find your website. Every time someone searches for a keyword that relates to your brand, you want them to find your site, nestled toward the top of search results. If that’s not the case, you need to invest serious time in researching the right keywords a Read More

Keywords are instrumental in helping people find your website. Every time someone searches for a keyword that relates to your brand, you want them to find your site, nestled toward the top of search results. If that’s not the case, you need to invest serious time in researching the right keywords a Read More

4 tips to help every entrepreneur get the most bang for your buck (or for your hour) when meeting with consultants or mentors to get advice on building your startup or small business. Read More

Many companies are sitting on a marketing and promotional goldmine and might not even know it – your everyday employees. Workplace branding has quickly become a popular strategy to engage and empower your people to become effective brand representatives and loyal employee advocates. After all, who Read More

Cash flow problems aren’t entirely out of your control—and they’re not unpredictable, either.
Proper budget forecasting coupled with an understanding of symptoms that might indicate cash flow problems are in your future can help you protect your business. Read More

Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of the bu Read More