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It seems like everyone wants to be an entrepreneur and get rich these days. As a business mentor, I sometimes feel besieged by people begging for my view and support of their latest idea. In reality, I like most ideas, but I have to tell them that the real challenge is taking the inspiration from a Read More

To help you identify and correct some of the mistakes you are making when constructing your pages, Taylor Nelson has put together a list of some of the most common elements that can make them less than impressive. A must read article from my side. Read More

Everyone has a different approach to negotiating and what works for one may not necessarily work for another person. Below are some guidelines that will assist in ensuring you become a successful business negotiator... Read More

Looking to make the most of your mobile device as a content marketing tool? Here are 12 FREE apps to help you get ahead. Read More

The introduction to digitization in the Retail business is one such attempt made by the Retailers to meet their hi-tech customers. Beacons are however not a new device to be used. The beacon technology has made the retail process much easy and swift. Read More

Visa is constantly offering businesses incentives to switch from traditional credit card processing terminals to EMV-compliant terminals. Learn more about these incentives and what they could mean for your business. Read More

If you’re dealing with difficult people, you need to accurately assess the communication styles they use. Maybe you’re dealing with aggressive behaviours such as shouting or talking over you. Perhaps you’re facing chronically passive behaviour such as playing victim or withdrawing from social situa Read More

Google is the undisputed king of online search, and has been for the better part of 15 years. Its popularity and ubiquity are such that nobody “searches” online; they “Google” the information they’re looking for, even when pulling up information in a third party app. It’s easy to see why [...] Read More

Google is the undisputed king of online search, and has been for the better part of 15 years. Its popularity and ubiquity are such that nobody “searches” online; they “Google” the information they’re looking for, even when pulling up information in a third party app. It’s easy to see why [...] Read More

Today I am departing from my usual pattern of writing about data to tell you about a personal experience. The story illustrates how a big company’s promotional strategy can backfire and drive a long-term customer to a small business competitor. Read More