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If you are like most entrepreneurs I know, there just aren’t enough hours in a day to get all your own work done, as well as run the many one-hour meetings each team member seems to demand for decisions and mentoring. I have found it to be more productive and effective to lead with the model that n Read More

What does it take to start a business from nothing?Most people who say they have no experience is laughable. We all have certain skills we can build on. In addition we all have a network of friends, family, and coworkers that can be very useful. Read More

How do you get the sale while leaving the client feeling like they won the lottery?
Whether you’re a business owner or employee, in a sales function or not in a revenue-generating position, you are a sales person. We may “sell” our personal brand for a new position or our company’s products and se Read More

What happens online, stays online, and someone will always find it and make a decision based on whatever it is they find.You want your audience to know that you are real, that you make mistakes, but that you also own up to them and correct them when they happen. Read More

What happens online, stays online, and someone will always find it and make a decision based on whatever it is they find.You want your audience to know that you are real, that you make mistakes, but that you also own up to them and correct them when they happen. Read More

Mobile is increasingly becoming the channel of choice of consumers. Marketers must create an engaging, timely and cross-channel strategy. To succeed in mobile they need to respect their customer's time and offer them value. Read More

The days of email marketing that used just the first name as a means to personalise the experience are well and truly over. Now personalisation should be more focused on segmented groups so that content and products can be shown to the right people. As Hubspot points out, it doesn’t have to be comp Read More

Bloggers and content marketers are starting to pay a lot of attention to a fabulous content development tool called Buzzsumo. And with good reason! Buzzsumo is a content development and research tool that is worthy of praise. Read More

PR.co asked the question, “What can we learn from 50,000 press releases?” The site took a look at the press releases it has published over the last few years and found some statistics that will be helpful and interesting to PR pros out there all gathered in highly consumable infographic form. Read More

Is your LinkedIn profile optimized to meet your goals? This video includes tips to apply to your profile today. Read More