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The next speaker to be interviewed as part of the series leading up to Conversion Conference London 2013 is Oliver Paton who was a Senior Web Analyst with Hotels.com. Oliver has worked in digital media for over 7 years in both agency and client environments and grew Hotels.com testing program from Read More

Stuart is the next speaker interviewed leading up to Conversion Conference and he lives and breathes eCommerce with his role as the deputy head of eCommerce at online shoe retailer Schuh. Stuart has the advantage of a history working in bricks & mortar retail before he moved careers into ecommerce Read More

Joe Leech is the next speaker in interview series leading up to Conversion Conference London 2013. Joe is the User Experience Director at leading UK customer experience consultancy cxpartners. Read More

Storytelling is a remarkably powerful marketing tool — but what goes into making a good one? Check these 5 tips Read More

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Yet in the business plans I see, the marketing content Read More

So much in business isn't black and white, but there are some simple ways to increase your customer engagement and attract more sales. Creating a user-friendly website is a good place to start. For example, according to information compiled by online marketing firm Reach Local, 46 percent of consum Read More

Adobe announced a letter of intent to acquire Neolane for $600M. Neolane is a privately held, French-headquartered marketing automation software company with 47 of the top Fortune 500 companies as customers. Read More

The big change I noticed tonight was when Google+ was able to kinda accurately add the hashtag #Stairs for the image below of ladders connected to make what could be loosely understood to be stairs. While the photo tagging is not perfectly accurate it’s not that far off what you might include as a Read More

Guest posting is a great opportunity for up and coming bloggers to get their name out. Here's how to not freeze under pressure on your first large blog. Read More

What do Millennials want? Flexibility and independence top the list, according to a new study, “Millennials and the Future of Work,” from oDesk and Millennial Branding that polled nearly 2,000 people aged 19 to 30. Here’s some of what the study found, and what it means for your business. Read More